Vector Process

My vision for this logo is an emblem that is cute, memorable, and festive. The chef hat feels separate from the emblem, so I need to figure out a way to keep the chef hat in the logo.

I shrink the snowman’s head and add negative space to make the chef hat noticeable. The emblem is almost complete. It needed one more design iteration.

The snowflakes add a nice touch to create more of a holiday mood. However, it is difficult to identify the chef hat. To fix that, I had to make changes to the amount of snowflakes within the negative space.